Episode 01 · Setup

Your first hour with
Claude Code.

A guided setup for business owners and non-developers. By the end you'll have a Claude that knows who you are, what you're working on, and how you like to work.

~45 min setup· No coding required· Mac & Windows

What is this?

Most people use Claude wrong. This fixes that.

If you're typing the same context into every conversation (who you are, what you do, what project you're on, what tone you want), you're doing it the hard way. Claude Code lets Claude remember.

This guide walks you through setting up your own Claude workspace: a folder on your computer where Claude reads about you, your projects, and your preferences before every conversation. Think of it as onboarding a new assistant who never forgets a meeting.

Who this is for: Business owners, founders, marketers, consultants, designers, ops people. Anyone whose work is mostly thinking, writing, deciding, and organizing. You don't need to know what GitHub is. If you've ever pasted the same context into ChatGPT five times in a row, this is for you.

STEP 01Install the Claude desktop app

One app, three modes. We'll use the most powerful one.

DO THIS

Download & install

  1. Go to claude.com/download
  2. Pick Mac or Windows based on your computer
  3. Open the downloaded file and follow the installer (drag to Applications on Mac, click through on Windows)
  4. Sign in with your Anthropic account (or create one. The free tier works to test, but Pro/Max unlocks the most useful features)

Three modes inside one app

When you open Claude, you'll see three tabs at the top. Each is a different way of working. Knowing the difference matters. We'll go deeper on this in Episode 2.

Chat Cowork Code
+ New chat
Draft quiz funnel copy
Brand voice check
Monday brief
Instagram captions

Chat

Quick conversations, brainstorms, drafts. No file access. Fast.

Chat Cowork Code
Competitor briefRunning · 4 min
SEO audit reportDone · 2h ago
Mon 07:00: Weekly brief

Cowork

Background agent. You give it a task, walk away, come back to a result.

Chat Cowork Code
📁 project-a
📄 CLAUDE.md
📁 .memory
INDEX.md
identity.md
projects/
📁 drafts

Claude Code ← THIS GUIDE

Folder access, persistent memory, your CLAUDE.md. The mode that knows you.

The key insight: All three modes share your account, but only Claude Code has access to a folder on your computer. That folder becomes the memory. The setup we're doing in this guide is a one-time thing. Once it's done, you'll switch between modes depending on the task.

STEP 02Create your workspace folder

One folder on your computer is going to become Claude's "home."

DO THIS

Make a folder somewhere sensible

A few good options. Pick one:

Mac

Open Finder, go to your home folder, create a new folder called Workspace.

/Users/yourname/Workspace

Windows

Open File Explorer, go to your Documents, create a new folder called Workspace.

C:\Users\yourname\Documents\Workspace

Why this matters: This folder becomes the place Claude looks when you ask "find that brief I wrote" or "what did we decide about the brand last week." Pick a spot you'll actually remember.

STEP 03Open the folder in Claude Code

Point the app at the folder you just made.

DO THIS

Open folder

  1. Open the Claude desktop app and click the Code tab at the top
  2. Click the + button above the chat input
  3. Select Add folder from the menu
  4. Navigate to Workspace and click Open
📁 project-a CLAUDE.md .memory/INDEX.md
+ Ask Claude anything about your project…

When the folder loads, you'll see its name in a pill above the input bar. Any files Claude reads or writes from now on live in that folder.

STEP 04Run the bootstrap interview

This is the magic part. Claude is going to interview you and set up your workspace based on your answers.

DO THIS

Paste this prompt

Copy the text below and paste it into the Claude Code chat window:

I'm new to Claude Code and I'd like you to help me set up my workspace.
Please walk me through a friendly interview — one question at a time —
about who I am, what I'm working on, and how I like to work. At the end,
create my CLAUDE.md, .memory/ folder, and project files based on what I tell you.

Use the onboarding-bootstrap pattern: ask one question at a time, adapt to
my answers, and write everything to disk when you're done.

Hit Enter. Claude will start asking you questions.

What to expect

Claude will ask you 8–12 short questions, one at a time. Roughly:

About you

  • Your name
  • What you do (one sentence)
  • How you like to work

About your work

  • The main project you're on
  • What stage it's at
  • What "winning" looks like

About your files

  • Where your stuff currently lives
  • What's important to remember
  • What's off-limits

About your style

  • How direct you want Claude to be
  • Things you'd hate Claude to forget
Be honest, be specific. The more concrete you are ("don't suggest paid ads, we're bootstrapped" beats "we're a small startup"), the better Claude gets. Generic answers = generic Claude.

Then Claude writes everything to disk

When the interview is done, Claude creates a structure that looks like this in your Workspace folder:

Workspace/ ├── CLAUDE.md# Your instruction file: Claude reads this every session ├── .memory/ │ ├── INDEX.md# Map of all your memory │ ├── identity.md# Who you are │ ├── principles.md# How to talk to you │ ├── projects/ │ │ └── your-project.md# One per active project │ ├── decisions/# Append-only log of what you decided │ ├── lessons/# Things you learned the hard way │ └── reference/# Tools, brand rules, infra notes └── .claude/ └── settings.local.json# Permission settings

You don't need to understand every file. Just know: Claude reads them on every conversation, so it always knows who you are.

STEP 05Drag in your existing files

Now bring in the work you've already got: drafts, briefs, notes, exports.

DO THIS

Move what you want Claude to know about

Open your Workspace folder in Finder/Explorer alongside Claude Code. Drag files or folders in.

Good things to move in:

  • Project briefs, strategy docs, plans
  • Brand guidelines, voice/tone notes
  • Old work you'll reference (past campaigns, posts, decks)
  • Notion/Obsidian exports (export as Markdown)
  • Google Docs exports (File → Download → Markdown or .txt)

Don't move in:

  • Anything sensitive (financials, passwords, contracts) unless you trust the workspace
  • Massive folders of media (videos, photos). Claude can't really do anything with them
  • Files you have no idea about. Start with what's load-bearing for your work
Pro tip: Make a sub-folder per project. Workspace/project-a/, Workspace/personal/, Workspace/clients/, whatever matches how you actually think about your work. Easier for you, easier for Claude.

Exporting from common tools

From Notion

Open the page → ⋯ menu → Export → Markdown & CSV → unzip → drag the folder in.

From Google Docs

File → Download → Markdown (.md) or Plain text (.txt). Save to your Workspace folder.

From Obsidian

Already markdown. Just copy your vault into a sub-folder of Workspace.

From Word / PDF

Open the file → Save As → choose .txt or copy-paste contents into a new .md file in Workspace.

STEP 06Smoke-test it

Prove it works before you trust it with real work.

DO THIS

Open a new chat and ask one of these

  • "What do you know about me and what I'm working on?"
  • "Based on my working style, draft a 3-bullet status update for {your main project}."
  • "What should I avoid recommending to me?" (Tests your "Never" list)

Claude should respond with specifics: your name, your role, your project, your preferences. If it gives generic answers, something didn't save. Open .memory/identity.md in any text editor and check.

If anything's wrong: Just tell Claude. "Actually I prefer X over Y, please update my principles file." It'll edit the file for you.

From now on

Your daily flow.

Three habits that make this whole system work.

1. Start each session with a fresh chat

Don't keep one conversation going for weeks. Start a new chat for each new task. Claude re-reads your memory each time, so it'll catch up fast.

2. End each session with "save what's new"

Before you close the chat, ask: "Update my memory with anything important from this session." Claude will write to .memory/ automatically.

3. Correct early, correct often

If Claude gets your tone wrong, your facts wrong, or your style wrong, say so. "That's not how I'd say it. Update principles.md." The system gets sharper every week.

4. Once a week, glance at .memory/

Open the folder, skim what's been written. Delete anything stale. You're the editor of your own assistant. Keep it tight.


What you've actually built

An assistant with persistent memory of who you are, what you're working on, and how you communicate. Most people will never set this up. You just did. Three weeks from now, you'll wonder how you ever worked without it.

If something goes sideways

Troubleshooting.

Claude doesn't seem to know who I am

Open CLAUDE.md and .memory/identity.md in any text editor. If they're empty or missing, the bootstrap interview didn't finish. Just paste the bootstrap prompt again.

Claude keeps asking permission for everything

Open .claude/settings.local.json. The starter file pre-approves common safe commands. If you want to approve more, ask Claude: "Add permission for X to my settings."

I can't find my Workspace folder

In Claude Code, look at the title bar. It shows the folder path. On Mac you can ⌘+Click the path to open it in Finder. On Windows, copy it and paste into File Explorer.

I want to start over

Just delete CLAUDE.md and the .memory/ folder. Run the bootstrap prompt again. Nothing else gets deleted.

This guide didn't cover my situation

Ask Claude. "I'm trying to do X but I'm stuck because Y." It's better at troubleshooting your specific setup than any guide ever will be.

Next in the series

Episode 02: Your Daily Flow with Claude

You installed it, you set up a workspace. Now: how do you actually work with it day-to-day without the conversation getting messy, the answers getting generic, or the corrections evaporating? Three modes, five habits, zero ceremony.

Read Episode 02 →

Get the next guide

New practical guides for European SMEs adopting AI, delivered when they drop. No spam, unsubscribe anytime.

Want this done for you, not just explained? Vectimo runs the AI adoption end to end.

Work with Vectimo →

Browse all free guides →